From 1932 - Goodyear Tires – The Goodyear ad in 1932 features tires as low as $3.95 each with another 95 cents for the tube. A set of four was available for $15.32. If you wanted to step up to the Goodyear Pathfinder with a lifetime guarantee, they were available for $4.79 each and another $1.03 for the inner tube. A set of four Pathfinders was $18.60. One could also “trade in” their old tires on a set of new. The name of the tire company was torn off the newspaper page so I do not have that information.